Document Type : Research Paper

Authors

1 PhD in Educational Technology, Allameh Tabataba'i University, Tehran

2 Corresponding Author, Associate Professor, Department of Educational Technology, Allameh Tabataba'i University, Tehran, Iran. E-mail: hmaghami@gmail.com

10.22054/jem.2025.84997.3602

Abstract

Abstract
This research aimed to investigate the impact of AI-driven gamified assessment on online satisfaction and the seven-phase learning cycle of students at Chabahar International University. The research employed a quasi-experimental design, specifically a pre-test/post-test control group design. The statistical population consisted of all Master's students in Educational Technology at Chabahar International University. A sample of 50 students was selected using convenience sampling and randomly assigned to two groups: an experimental group and a control group (25 in each). Data collection tools included Kraft's (2001) Seven-Phase Learning Cycle Questionnaire and Taylor et al.'s (2015) Student Satisfaction Questionnaire. The data were analyzed using analysis of covariance (ANCOVA). The results showed that AI-based gamified assessment in the Quizizz environment had a significant positive impact on students' satisfaction with their learning experience in online courses (p< 0.05). Additionally, this type of assessment affected the components of the Seven-Stage Learning Cycle, including inference, participation, exploration, explanation, learning expansion, evaluation, and learning development (p< 0.05). By creating competitive situations and providing immediate feedback, it enhanced cognitive engagement and increased students' active participation. The design of challenging, staged questions strengthened their motivation for exploration and concept explanation. The use of badges and continuous feedback also improved the assessment process, learning expansion, and self-regulation in the learning path. Ultimately, this assessment facilitated the transfer of learning to new situations and played a significant role in the development of learning. Based on these findings, it is recommended that universities and educational institutions seriously consider integrating AI-driven gamified assessment into their educational processes. This integration can not only improve the quality of teaching and learning but also enrich and enhance the student experience.

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