Jalil Younesi
Abstract
To keep up with increasing organizational complexities, the best survey and survey practices have evolved. This is evidenced by the continuous listening strategy, which entails conducting surveys and developing plans more frequently than in a single static event, such as biennial, annual, or short period ...
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To keep up with increasing organizational complexities, the best survey and survey practices have evolved. This is evidenced by the continuous listening strategy, which entails conducting surveys and developing plans more frequently than in a single static event, such as biennial, annual, or short period surveys to provide consistent feedback, data, and insights. The flow of the continuous listening in organizations has steered the focus of psychometric specialists towards the continuous survey or pulse survey model. The objective of this research was to study the current and future status of employee surveys in organizations in Iran, including public and private entities, from the perspective of their Human Resources specialists. For this purpose, a survey was conducted for two months between July and September of 2022. The study targeted organizations in Iran that conducted official activities during 2022. The purposeful stratified sampling method was applied to collect data from organizations and companies of varying sizes & industry sectors. The findings demonstrate that advancements in all facets of the Pulse Survey Cycle, from design to reporting and analysis to providing more timely and relevant data, have motivated organizations to move away from traditional surveying strategies and align with the advancements of newer technologies through Pulse Surveys. Despite the slow evolution of surveys among Iranian organizations and companies, it is evident that they are making gradual advancements, which align with the progress of scientific resources and popular media coverage.
